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		<title>More Than a Gimmick: The Psychology of Seeing Yourself on a Cookie</title>
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		<category><![CDATA["Brand Psychology"]]></category>
		<category><![CDATA["Consumer Behavior"]]></category>
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		<category><![CDATA["IKEA Effect"]]></category>
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					<description><![CDATA[Consider this small, almost trivial, moment. A barista hands you a cookie, and on its perfectly smooth icing is a]]></description>
		
		
		
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